When it gets to selling mortgage leads, there are many good businesses available for you to study, and many roads to travel down when thinking which lead type will work best for you. Investigating lead companies is an necessary factor when deciding to invest in one, but let’s be straightforward with each other; we actually don’t know what type of mortgage leads we are getting until we start to buy them.

Starting out as a loan officer I purchased my leads in bulk, new and with a live transfer. I would take $100 of my hard earned money and purchase approximately fifty leads at $2 each. I understand that you get what you pay for, and my goal was to close two at the most, and at the very least one. There are times it worked and other times not. The problem was that I had the thought of working harder instead of smarter.

Then I Attempted to purchase real time leads, or fresh leads. I would get that same $100 and get roughly three to five fresh leads consisting of purchase leads and refinance leads. I would create a filter before hand: particular to state, kind of loan, credit, ltv, loan amount and so on.

Certainly when a lead came in, corresponding to my filter, it would be sent directly to my email account, just approximately ten minutes old. I experienced victory with this method.

The other type of lead I attempted to test was the live transfer lead. I understand this to be a wonderful concept to enhance my methods. Mostly I just sat at my table, anticipating for the lead company to send clients to me by phone. The problem was that there was no guarantee that I was there to pick up the phone.

If I stepped away from my desk the message would end up in my voicemail, or the potential client would put the phone down. And again I sensed as though I was working harder in replacement of working smarter.

Jason Myers is a professional writer and he writes mostly about mortgage and refinance infos. He’s also interested in mortgage financing offers.

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